Scroll Top

Digital

Let's use the right tech tools and setup!

Strategy

Let's make sure we work on the right things!

Transformation

Let's move the needle to what matters!
ABOUT ME
Decisive and empathetic leader in digital innovation and operations with 13+ years of global experience across 20+ countries. Honored as a ‘Top 100 Thought Leader in E-Commerce‘, I excel in scaling high-performing teams from 0 to 650 FTEs, managing P&Ls exceeding €12M, and leveraging AI- and tech-driven solutions to drive growth, operational efficiency, and sustainable results.
Dr. Florian Forster
I AM proud to show NUMBERS

“I have a saying: When the data and the anecdotes disagree, the anecdotes are usually right. 
It’s usually not that the data is being miscollected. It’s usually that you’re not measuring the right thing.” – Jeff Bezos.

0
people
Leadership
0
months
Work experience
0
companies
Engagement
0
Partners
Consultation
0
countries
International
Let me be your
Sounding Board and
Connect the Dots.

Two decades of experience await you. Listen to my story in the Entrepreneur’s Podcast “Mission: Machen”.

My Skills
Digital Strategy

Mastery in leading digital transformations and adopting innovative technologies.

Team Leadership

Skilled in building and scaling high-performing teams aligned with strategic goals.

AI & Analytics

Proficient in AI-driven decision-making, predictive analytics, and advanced toolset 

Process & Projects

Mastery in Agile, Lean Six Sigma, OKRs, and process optimization for operational efficiency.

Change Management

Proven ability to navigate change, resolve conflicts, and foster organizational resilience.

Ecommerce Excellence

Extensive experience in scaling e-commerce platforms and SaaS solutions.

Operations

Expertise in streamlining processes, enhancing efficiency, and fostering a culture of continuous improvement.

Technology Leadership

Expertise in leveraging cutting-edge technologies like AI, GenAI, and SaaS to drive growth and scale.

What Peers, Partners,
and Clients say about me
Dr. Ersin Münüklü
IU Group
Academic Director

Florian’s clear and organized approach made our teamwork efficient and enjoyable. Florian’s supportive nature created a professional environment for me, where mutual respect was evident. He was always approachable and willing to listen.

Ethan Nathaniel Schaber
IU Group
Director AI Media

Florian dove head first into a complex and dynamic environment, demonstrating a strong desire to learn and an open-minded approach from day one.

Prof. Dr. Robert Simon
IU Group
Professor

One of Florian’s standout strengths was his adeptness with OKRs and KPIs. Additionally, Florian showed exceptional skill in managing and aligning with stakeholders from various departments.

Aleksandra Dana (Koj)
zooplus
Head of Customer Care Operations

Florian is a dedicated leader with a vision for business and a passion for people!

Christian Neumayer
zooplus
VP Operations

It was always making fun to deliver results together. He built bridges with his charming styles. Looking forward working with you in the future again!

Mikaela Gallon
zooplus
Senior Project Manager

As a division head, Florian has built a team of diverse and robust project managers to support the ambitious targets of the organization. It takes a solid amount of leadership and mutual trust to empower others to achieve success, and Florian has led by example, managing people with empathy and navigating challenges with an unwavering positive attitude.

Luis R. Trujillo
zooplus
Head of People & Organizational Development

Florian is great at aligning a team of talented people towards common impactful goals and then setting up the stage to let them execute. Always analytical and presenting smart challenges to the status quo, Florian is a master of balancing high standards within a joyful environment. Always a pleasure to work with him, both on the big picture and on the nitty-gritty of Operational Excellence.

Dr. Stefan Koch
Picnic Technologies
Fulfillment Center Lead

Florian is a true mentor. His strong work ethic is inspiring, and his analytical skills and eye for details create an environment to strive in. I have never learned so much in such a short time! His professionalism and constant positive attitude make for a great day – every day.

Tobias Hosenfeldt
shyftplan
Team Lead Project Consulting

Florian is a result-driven manager with a rare combination of superb analytical and communication skills as well as extensive professional basis. He took on quickly his new responsibilities, connected the right people inside and outside the international organisation, and delivered first results in no time. His outstanding ability to motivate a team and the way he takes care of individual needs, makes it easy for others to contribute to goals.

Christian Seitel
Amazon
Head of Grocery Partnerships North America

Florian greatly impressed me with his analytical skills, ownership for the business, and drive to get things done. He is a great peer, too: discussing complex situations with him is always fruitful and rewarding. It was a pleasure to work with Florian – he will be a great asset to any team.

Dr. Naomi Haefner
University of St.Gallen
Assistant Professor of Technology Management

Florian was the principal teaching assistant for the University of St. Gallen’s “High-Tech Start-Up Management” course, he was very involved in introducing the students to the various methodologies. I found him to be highly motivated and willing to discuss our projects even outside of class.

Andrea Käfer
S.C.S. / Käfer+Käfer Immobilien GmbH
Geschäftsführende Gesellschafterin

Florian was a great teacher and supervisor, easy approachable, always very supportive, with a great network! He is very reliable with a solid hands-on approach, always giving great spot-on feedback. He has solid academic knowledge but on top brings in his own personal entrepreneurial experience, which is really great. He is one of the people who inspired me and had a great impact on me being able to take the necessary steps to found my own start-up.

Roland Stalder
Energy Efficiency Hub AG
Head of Operations

His lectures are interesting, memorable, clear, and easy to understand for everybody. He is very encouraging and patient as a teacher. I enjoyed his classes a lot!

Peter Fröhlich
AgriCircle
CEO and Founder

Florian was leading the entrepreneurship classes at the St. Gallen MBA. During his sessions, I learned a lot about high tech venturing and on how to start such a company. It has been a very interesting and great experience to be part of Florian’s classes.

Alvin Shi
MOOS Venture Capital
Managing Partner

Florian was the teaching assistant during my MBA course. He played a significant role in the success of this course by not only giving us lecturers, but also sharing his own entrepreneurship experience. I am very impressed by his abilities and skills in teaching. Thanks to his contribution, this course is one of my favorites during my MBA.

Gino Cordt
N26
CTO

Florian was one of the major driving forces behind establishing initiatives that grew to become internationally recognized Startup Networking, Knowledge Sharing, and Recruiting events. I had the privilege to participate in one of his courses. This real-world exposure perfectly supplemented the academic curriculum and was a great experience.

Stefano Vitta
Self-employed
Health marketing consultant

Florian is a very talented and creative individual. He is a good team player and an individualistic thinker. I enjoyed working with him as well as interacting with him.

Robert Lang
Vitruvian Partners
Special Partner

I have regarded his skills and qualities always very highly and fully trusted him with his tasks. He is a self starter, independent, hard worker; Entrepreneurial spirit combining strategic views and thinking as well as operational execution; Good communicator, especially on international level. But not only he has been an enrichment to the working environment – he is a genuinely fine person. So if you’re ever stuck at some airport and missed your last plane – he would be the one you want there.

my Professional Experience
Entrepreneur - Academic - Corporate Leader - Coach
> about 5.000 business days of corporate work experience <
> with over 2.000 days in leadership positions <

Beginning with graduate studies in Management and Computer Science at the Technical University of Munich (TUM), where I earned a Dipl.-Kfm. Univ. with magna cum laude honors, my academic journey has been deeply rooted in the intersection of business and technology.

I pursued a Ph.D. in Entrepreneurship at WHU in Germany and the University of St. Gallen in Switzerland, where I also served as a lecturer and researcher. This was followed by a postdoctoral fellowship at UC Berkeley, in the heart of Silicon Valley, focusing on Cluster of Innovation research.

Professionally, I have held leadership roles at Amazon, Rossmann, Zooplus, Alibaba, and IU Group, as well as co-founding and advising startups, blending academic insights with hands-on experience in global corporate and entrepreneurial environments.

Academic Excellence
Happy Partners and Clients

I have had the opportunity to work for and collaborate with a wide range of esteemed organizations across various industries on a project basis. This diverse experience has allowed me to gain insights into multiple fields and industries and transfer knowledge and heuristics. These include:

Airbus SE, ANTENNE BAYERN GmbH & Co. KG, Atreus GmbH, B&O Telekommunikation GmbH, Bott GmbH & Co. KG, CDTM (Center for Digital Technology and Management), Deutsche Post AG, Eisbach Group GmbH, Ewald Dörken AG, FinnMedi Oy, Fon Wireless Limited, GI Ventures AG, Group 3G/Quam, Jacobs University Bremen gGmbH, Mannesmann Precision Tubes GmbH, Pandion Partners GmbH, Pustet GmbH & Co. KG, Siemens AG, TUM International GmbH, Universität St. Gallen (HSG), and Vodafone Stiftung Deutschland gGmbH

What they say about me

The best predictor of the future is the past’ - a principle proven by people I have worked with.
Your future success starts with THIS track record!
Dr. Ersin Münüklü
IU Group
Academic Director

Florian’s clear and organized approach made our teamwork efficient and enjoyable. Florian’s supportive nature created a professional environment for me, where mutual respect was evident. He was always approachable and willing to listen.

Ethan Nathaniel Schaber
IU Group
Director AI Media

Florian dove head first into a complex and dynamic environment, demonstrating a strong desire to learn and an open-minded approach from day one.

Prof. Dr. Robert Simon
IU Group
Professor

One of Florian’s standout strengths was his adeptness with OKRs and KPIs. Additionally, Florian showed exceptional skill in managing and aligning with stakeholders from various departments.

Aleksandra Dana (Koj)
zooplus
Head of Customer Care Operations

Florian is a dedicated leader with a vision for business and a passion for people!

Christian Neumayer
zooplus
VP Operations

It was always making fun to deliver results together. He built bridges with his charming styles. Looking forward working with you in the future again!

Mikaela Gallon
zooplus
Senior Project Manager

As a division head, Florian has built a team of diverse and robust project managers to support the ambitious targets of the organization. It takes a solid amount of leadership and mutual trust to empower others to achieve success, and Florian has led by example, managing people with empathy and navigating challenges with an unwavering positive attitude.

Luis R. Trujillo
zooplus
Head of People & Organizational Development

Florian is great at aligning a team of talented people towards common impactful goals and then setting up the stage to let them execute. Always analytical and presenting smart challenges to the status quo, Florian is a master of balancing high standards within a joyful environment. Always a pleasure to work with him, both on the big picture and on the nitty-gritty of Operational Excellence.

Dr. Stefan Koch
Picnic Technologies
Fulfillment Center Lead

Florian is a true mentor. His strong work ethic is inspiring, and his analytical skills and eye for details create an environment to strive in. I have never learned so much in such a short time! His professionalism and constant positive attitude make for a great day – every day.

Tobias Hosenfeldt
shyftplan
Team Lead Project Consulting

Florian is a result-driven manager with a rare combination of superb analytical and communication skills as well as extensive professional basis. He took on quickly his new responsibilities, connected the right people inside and outside the international organisation, and delivered first results in no time. His outstanding ability to motivate a team and the way he takes care of individual needs, makes it easy for others to contribute to goals.

Christian Seitel
Amazon
Head of Grocery Partnerships North America

Florian greatly impressed me with his analytical skills, ownership for the business, and drive to get things done. He is a great peer, too: discussing complex situations with him is always fruitful and rewarding. It was a pleasure to work with Florian – he will be a great asset to any team.

Dr. Naomi Haefner
University of St.Gallen
Assistant Professor of Technology Management

Florian was the principal teaching assistant for the University of St. Gallen’s “High-Tech Start-Up Management” course, he was very involved in introducing the students to the various methodologies. I found him to be highly motivated and willing to discuss our projects even outside of class.

Andrea Käfer
S.C.S. / Käfer+Käfer Immobilien GmbH
Geschäftsführende Gesellschafterin

Florian was a great teacher and supervisor, easy approachable, always very supportive, with a great network! He is very reliable with a solid hands-on approach, always giving great spot-on feedback. He has solid academic knowledge but on top brings in his own personal entrepreneurial experience, which is really great. He is one of the people who inspired me and had a great impact on me being able to take the necessary steps to found my own start-up.

Roland Stalder
Energy Efficiency Hub AG
Head of Operations

His lectures are interesting, memorable, clear, and easy to understand for everybody. He is very encouraging and patient as a teacher. I enjoyed his classes a lot!

Peter Fröhlich
AgriCircle
CEO and Founder

Florian was leading the entrepreneurship classes at the St. Gallen MBA. During his sessions, I learned a lot about high tech venturing and on how to start such a company. It has been a very interesting and great experience to be part of Florian’s classes.

Alvin Shi
MOOS Venture Capital
Managing Partner

Florian was the teaching assistant during my MBA course. He played a significant role in the success of this course by not only giving us lecturers, but also sharing his own entrepreneurship experience. I am very impressed by his abilities and skills in teaching. Thanks to his contribution, this course is one of my favorites during my MBA.

Gino Cordt
N26
CTO

Florian was one of the major driving forces behind establishing initiatives that grew to become internationally recognized Startup Networking, Knowledge Sharing, and Recruiting events. I had the privilege to participate in one of his courses. This real-world exposure perfectly supplemented the academic curriculum and was a great experience.

Stefano Vitta
Self-employed
Health marketing consultant

Florian is a very talented and creative individual. He is a good team player and an individualistic thinker. I enjoyed working with him as well as interacting with him.

Robert Lang
Vitruvian Partners
Special Partner

I have regarded his skills and qualities always very highly and fully trusted him with his tasks. He is a self starter, independent, hard worker; Entrepreneurial spirit combining strategic views and thinking as well as operational execution; Good communicator, especially on international level. But not only he has been an enrichment to the working environment – he is a genuinely fine person. So if you’re ever stuck at some airport and missed your last plane – he would be the one you want there.

Conferences, Workshops, Exhibitions

… and so many more! 

Clear Filters
Alibaba Roadshow CE
Alibaba Roadshow CE
AMF Supply Chain Management Day
AMF Supply Chain Management Day
EuroMinds Hamburg
EuroMinds Hamburg
Online B2B Conference
Online B2B Conference
Academy of Management (AOM)
Academy of Management (AOM)

Values and Ethical Standards

As a leader in digital innovation and transformation, I base my collaborations on ethical principles and integrity. I firmly distance myself from any cooperation with individuals or organizations that do not uphold the principles of human rights, as outlined in the UN Human Rights and the UN Global Compact. My commitment to these values is reflected in every project I undertake. I actively strive to ensure that my consulting approaches contribute positively to a more just and sustainable world, aligning with the Sustainable Development Goals (SDGs). Through responsible business practices and social responsibility, I aim to have a positive impact on our community, fostering a culture that respects the environment, promotes fair labor practices, and combats corruption, as guided by the UN Guiding Principles on Business and Human Rights.

My Holistic Approach
"The secret of change is to focus all your energy not on fighting the old but on building the new." — Socrates
01
Learn Together

We start by analyzing your challenges and testing key hypotheses collaboratively, ensuring every decision is based on evidence and aligned with your goals. Let’s make sure your business model works and is right to scale.

02
Build Solutions

Together, we design and implement tailored, actionable solutions – whether strategies, frameworks, or prototypes – that directly address your needs and help in the short- and long-run.

03
Celebrate SUCCESS

We define clear metrics and evaluate performance, using data and feedback to iterate or refine our approach and ensure sustainable results.

"Startups are not smaller versions of large companies; they are environments for learning and experimentation.

I excel in bridging this experimental spirit with corporate scalability." - Eric Ries
Answers | Concerns | Feedback | Ideas | Insights | Opportunities | Questions | Thoughts | Visions
Contact ME Now!

Get in contact to share your thoughts. Let’s rock! 

bavaria-4261244_1920

Made in Munich with Love

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.