Digital
Strategy
Transformation
“I have a saying: When the data and the anecdotes disagree, the anecdotes are usually right.
It’s usually not that the data is being miscollected. It’s usually that you’re not measuring the right thing.” – Jeff Bezos.
Sounding Board and
Connect the Dots.
Two decades of experience await you. Listen to my story in the Entrepreneur’s Podcast “Mission: Machen”.
and Clients say about me
> about 5.000 business days of corporate work experience <
> with over 2.000 days in leadership positions <
Beginning with graduate studies in Management and Computer Science at the Technical University of Munich (TUM), where I earned a Dipl.-Kfm. Univ. with magna cum laude honors, my academic journey has been deeply rooted in the intersection of business and technology.
I pursued a Ph.D. in Entrepreneurship at WHU in Germany and the University of St. Gallen in Switzerland, where I also served as a lecturer and researcher. This was followed by a postdoctoral fellowship at UC Berkeley, in the heart of Silicon Valley, focusing on Cluster of Innovation research.
Professionally, I have held leadership roles at Amazon, Rossmann, Zooplus, Alibaba, and IU Group, as well as co-founding and advising startups, blending academic insights with hands-on experience in global corporate and entrepreneurial environments.
I have had the opportunity to work for and collaborate with a wide range of esteemed organizations across various industries on a project basis. This diverse experience has allowed me to gain insights into multiple fields and industries and transfer knowledge and heuristics. These include:
Airbus SE, ANTENNE BAYERN GmbH & Co. KG, Atreus GmbH, B&O Telekommunikation GmbH, Bott GmbH & Co. KG, CDTM (Center for Digital Technology and Management), Deutsche Post AG, Eisbach Group GmbH, Ewald Dörken AG, FinnMedi Oy, Fon Wireless Limited, GI Ventures AG, Group 3G/Quam, Jacobs University Bremen gGmbH, Mannesmann Precision Tubes GmbH, Pandion Partners GmbH, Pustet GmbH & Co. KG, Siemens AG, TUM International GmbH, Universität St. Gallen (HSG), and Vodafone Stiftung Deutschland gGmbH.
What they say about me
Your future success starts with THIS track record!
… and so many more!
Values and Ethical Standards
As a leader in digital innovation and transformation, I base my collaborations on ethical principles and integrity. I firmly distance myself from any cooperation with individuals or organizations that do not uphold the principles of human rights, as outlined in the UN Human Rights and the UN Global Compact. My commitment to these values is reflected in every project I undertake. I actively strive to ensure that my consulting approaches contribute positively to a more just and sustainable world, aligning with the Sustainable Development Goals (SDGs). Through responsible business practices and social responsibility, I aim to have a positive impact on our community, fostering a culture that respects the environment, promotes fair labor practices, and combats corruption, as guided by the UN Guiding Principles on Business and Human Rights.
We start by analyzing your challenges and testing key hypotheses collaboratively, ensuring every decision is based on evidence and aligned with your goals. Let’s make sure your business model works and is right to scale.
Together, we design and implement tailored, actionable solutions – whether strategies, frameworks, or prototypes – that directly address your needs and help in the short- and long-run.
We define clear metrics and evaluate performance, using data and feedback to iterate or refine our approach and ensure sustainable results.